There are two main types of visual configurators, 3D and 2D. What are the Types of Visual Configurators? The entire customer experience takes a massive leap forward with a visual configurator. Suddenly, customers not only have confidence in what they’re ordering, but it also gives them an opportunity to feel ownership over their choices and get excited about buying. Selecting a higher trim level might add a spoiler and leather seats, which instantly shows up in the 3D model. A visual configurator might show you an interactive 3D model of the car that changes colors as you pick from the different paint options. Let’s imagine you’re looking to buy a new car online. Instead of trying to mentally piece together what the finished product will look like, they can see it right in front of them. What is a Visual Configurator?Ī visual configurator generates a 3D or 2D image on-the-fly for customers as they choose which product options they want to include. Visual configurators help customers overcome their apprehension by giving them a clear picture of their customized product before they commit to purchasing. Difficulty returning custom products bought online can compound that negative experience. Oftentimes, they may have ordered something that seemed great in their mind, only to get a product that looks completely different. Many people are uncomfortable buying made-to-order or engineered-to-order products because they’ve been burned before. One of the biggest hurdles in getting customers to purchase customized products is not being able to determine what their product will actually look like.
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